Scrum of the Earth /

Did you know the ICC, IOC and FIFA don't even charge the hosts of their respected World Cups and Olympics a flat fee, let alone tax. The sports respective governing bodies even assist the media, television and sponsorship rights to stage sports grandest competitions.

Australian rugby expert, Greg Growden, has labeled the International Rugby Board "The cash cow" in his column for Rugby Heaven, for its "greedy approach in demanding squillions from anyone who wants to stage the World Cup."

The IRB are demanding £120million to host the 2019 World Cup, a 'weekly Lidl supermarket shops worth' of £20million more than the 2015 entertainers, including a massive up-front tournament fee.

Hardly a drop in the pond, it is the latest spike to pierce rugby's tentative skin. And where does this leave growing nations, such as Japan?

The Japanese honed high hopes of staging the 2011 showpiece event to promote god's great game, but side-pots including some of rugby's other superpowers handed the tournament to the All-Blacks.

But such astronomic figures illustrate a massive gamble for any country. As the bank holding all the cards, why aren't the IRB concentrating on fostering and promoting a healthy future by enabling upcoming nations a reasonable shot at the title?

Look at what the FIFA Football World Cup in 1994 did for USA. They now have a professional league, a national team ranked in the world's top-20.

The IRB may have missed a trick in 2011, but the hemisphere switching tradition must be broken in 2015 to give a rise to some new rugby fanatics.